Online promotion of a law firm is a special type of marketing, as legal services rely heavily on trust and reputation, not just audience reach. The main goal is to attract people who are genuinely seeking help and ready to become clients. The first thing to consider is law firm internet marketing . This involves optimizing your website and profile so that your firm appears in search results for a specific region. It's important to include relevant contact information, client reviews, and publications with useful information on legal matters. People trust firms with transparent information and positive reviews.

Until now, I've worked primarily with e-commerce and retail brands, but recently I was approached by a personal injury attorney looking to expand his online client base. This is my first foray into the legal field, and while I have extensive experience in SEO, PPC, and social media, I want to make sure I approach this the right way.
I've researched online marketing best practices for lawyers, and it seems what works in retail isn't always directly applicable to the legal field.
For those of you who have worked with lawyers:
What channels actually support firms like private investigators or family law firms?
Is Google Ads too overloaded to break even without a huge budget?
Have you found success with local SEO, LSA, or even TikTok?
I'm also curious about affiliate marketing: has anyone used affiliate marketing to grow their legal industry?
I'd love to learn from those who have already mastered this vertical.